Speak in Stories™ · 1 or 2 days
Your data is forgotten
by lunchtime.
Ten minutes after a presentation, people remember about 5% of the statistics and 63% of the stories. Speak in Stories™ teaches leaders and experts to wrap the facts in a story people remember, believe and act on.
5% vs 63%
Statistics remembered vs stories remembered
The 3Cs
Context, Conflict, Conclusion
2 stories
Every participant leaves with two stories ready to use from day one
Sound familiar?
"Brilliant findings that nobody acted on."
"A change announcement that bounced straight off the team."
"Why do we do it this way? Because we always have."
What changes
Facts inform. Stories move people.
01
Master the building blocks
A proven structure (Context, Conflict, Conclusion) for building stories that hold attention from the first line.
02
Persuade without pushing
Combine data with narrative so the message works on both logic and emotion, and people decide to act for themselves.
03
Build trust and presence
Real, human stories (failures included) make leaders more credible, more relatable and more worth following.
The programme
Inside the workshop
Day 1
Part 1 · Craft your personal story
Finding your most powerful experiences
Shaping them with the 3Cs: Context, Conflict, Conclusion
Turning them into a story that connects
Day 2
Part 2 · Build your business story
Choosing the right format for the message
Practising, refining and polishing it
Peer feedback and expert coaching
Leaving with two stories ready to use from day one
Choose your business story
Three formats for the stories leaders need most
The Mystery Story
Build suspense and reveal how you cracked a complex problem, keeping people hooked to the end.
The Persuasion Story
Show, rather than tell, why a new idea or change is worth embracing.
Why We Do It That Way
Turn “because we always have” into a reason people believe in.
For decision-makers
The essentials at a glance
Who it’s for
Leaders driving change, researchers sharing findings, data professionals, and anyone who needs their message remembered
Format
1 or 2 days. The 2-day option allows more practice and coaching on each story
Delivery
In person, virtual or blended, to be decided with you
Follow-through
Every participant delivers a polished business story, coached and ready to use
Investment
Tailored to group size and format, on request
Why organisations invest
Change and strategy messages that teams remember and act on
Complex or technical findings that make sense to non-experts
Leaders with a stronger, more authentic presence
Practical skills applied in the workshop, not theory to take home
The top step of the LIFT™ Communication journey, and also available as a standalone workshop.
